online mobile marketing

Do you enjoy surfing the Internet on your mobile device? If so, you aren’t alone. In fact, smartphones and tablets are now the most commonly used Internet device in the world, edging out desktop computers and laptops. As technology continues to advance and new functions are introduced to our mobile devices, the number of people using mobile devices as their primary Internet device will continue to grow.

Given all of this, businesses that run SEO campaigns should do their best to ensure their websites are as mobile-friendly as possible. Fortunately, optimizing sites for mobile devices is relatively simple. Keep the following tips in mind to make sure your website is ready for the mobile revolution.

Make the Switch to Mobile-Responsive Web Design

It all starts with making the switch to a mobile-responsive website. This entails special web design that allows your website to automatically adjust itself to the dimensions of a user’s device, whether the user is on a computer or a mobile device. This is preferable compared to having a regular website and a mobile website since having two different websites splits traffic in half, minimizing the SEO benefits. Fortunately, converting your website from its current configuration to a mobile-responsive one can be done easily when working with an SEO company in Mississauga.

Remove Unnecessary Flash from Your Website

Flash plug-ins are a great way to add a little flair to your website. Unfortunately, the majority of mobile devices are not designed to run Flash. This means Flash plug-ins will fail to load, which makes for a poor visitor experience. Additionally, many mobile devices rely on mobile data to stay connected to the Internet. Having too many things that need to load increases page load speed, which may force impatient users to abandon your site and visit a competitor. You can hit two birds with one stone by removing unnecessary Flash plug-ins from your website: lower pad load time and ensure everything loads correctly.

Do Away with Pop-ups

Let’s be honest. No one enjoys being disturbed by pop-ups due to how intrusive they are. This holds true whether you are using a computer or mobile device, but the problems pop-ups present are worse on mobile devices. More often than not, pop-ups are much too large for mobile device screens. This can make it very difficult for users to click away from the pop-up. Simply put, pop-ups create a terrible experience for web visitors, especially those who visit your website on mobile devices. It’s better to avoid having pop-ups and to remove any existing ones.

Prioritize Easier Navigation

Navigating through a website on smaller screens can be incredibly difficult, which is why ensuring your new mobile-friendly website is optimized for easier navigation. Consider using a navigation menu (hamburger/tribar button) to help make it easier for visitors to find the pages they are looking for. Creating a navigation menu reduces the amount of scrolling users need to make. It also helps prevent the need for pinching and zooming. All of this help create a more convenient experience for web visitors.

These are only some of the measures you can take to make sure your website is better optimized for mobile devices. Make sure that you discuss these potential changes with your Mississauga SEO company to ensure that any changes to your digital marketing campaign are made without issue.